Saturday, January 24, 2015
How To Create Unbeatable Marketing Plan Content
Why? This year you have even more competition - according to the Content Marketing Institute, 70% of surveyed marketers say they are creating more content compared to last year.
The first step to face the competition is to have a strong and intelligent content marketing plan in place. If you have difficulty planning or need some fresh ideas to include in your plan, keep reading.
Basics Contents of Marketing Plan
Each content marketing plan should include the basics. This must be solid components for the base of your content marketing. Make sure you describe the following in your marketing plan:
Missions and objectives
What is your goal to develop a content marketing plan? Why do you want to produce content and create a content marketing plan? Know your goals before you start to plan, and you will find it easier to determine what is best for your strategy for this year.
If you have just started your business, do not produce content just because you think you should. You probably are not doing effective content - and you do not have time to waste on tactics that do not deliver results for you.
If you are in business for some time, review your efforts in marketing content and previous results. Understand what you can do differently and set new goals.
Target Audience
To develop a successful plan, you must clearly define the target audience for your content - also known as your "buyer persona" (customer / buyer type).
This is especially important for those who have just started and are new in marketing. Knowing hearing, you can produce the most relevant content and on which they will want to read (and you will have more conversions).
If you are an experienced marketer, your goal may have changed. Do you want to target a new group of people or expand the current market? Do you want to keep the same target audience? Review your settings each year is crucial for the development of your hearing.
Content Types
Most people start with blog articles, but if you want to go ahead and try to produce other types of content that you want to examine.
For example, if you have weekly blog posts during the previous year, create an e-book for all your blog posts is one way to provide information in a different format.
We will review the different types of content that you can use in the next section.
Content Management
Have a system in place where you can manage your content. Some essential parts content management include content creation, publishing content and analytics. Later, we will review the tools that you can include in your content marketing strategy to help you manage the content.
Content Ideas for Your Content Marketing Plan
Maintain a steady stream content that is unique and interesting to your audience is a challenge. But with a large dose of creativity, you can create content is only bringing value to your market, but also out of the lot from the ocean of information found.
Different types of content
There are tons of options for the content you want to create. 20 content types are described below, look through the list to see which would fit well with your plan.
- Case studies
- Statistics
- Ebooks
- Emails / Newsletters
- Book Summaries
- Product Reviews
- FAQS
- Webinar
- Guides
- Dictionary
- Infographics
- Interview
- Bullet lists
- Mindmap
- Videos
- Slides
- Quotes
- Quiz
- Poll
- Podcasts
Etc.
Brainstorming content ideas
Although the list of content types helps you determine what types of content you want to create, find topics for your content is another challenge that you will face.
Content creation takes time, a lot of brainstorming and research. To get you started, here are a few tricks of brainstorming:
1) Brainstorming with others
Whether your team or consultants, you can brainstorm with others and highlight ideas from each other. You do not have to find new creative ideas and it is better if you do not. When you brainstorm with others, you can see your ideas from different angles as well as the ideas of your team members.
2) Use tools to help you find content ideas
If you do not have the luxury to brainstorm with others, or would like to be another way to brainstorm ideas for content, there are tons of tools that are available to help you create topics content.
Here are a few:
Feedly: This popular RSS feed is a great way to follow topics related to your industry and discover content ideas simultaneously.
Buzz sumo: Discover popular content and content ideas Buzzsumo. Buzzsumo uses the shares on social networks to determine whether content is popular and appreciated, so this information will help you see what content work well.
Dates to remember for Marketing
After you have found the ideas, you need to integrate them into an editorial calendar. Many ideas which you think will be in automatic mode.
That being said, you should not ignore it either lists of topics related to current events. Although they may not be as much of your editorial calendar, they can help you get traffic peaks.
Most people take into account popular vacation and holidays (like New Year) in their marketing efforts, but you do not have to limit yourself to these important dates.
Organize your content
Another organizational tool for content marketing is the plug-in WordPress Co Schedule. A practical editorial calendar, CoSchedule makes it easier for you and your team to organize content and publications on social networks.
conclusion
Starting from the creation of the basede your content marketing plan to tools to better manage your content, develop your strategy for the new year will not be a headache with this guide....
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