Saturday, January 24, 2015
7 Tips To Improve Your Publications On Social Networks
Do you want to publish other types of publications to engage your followers?
A common myth of marketing on social networks is that each publication must directly contribute to the benefit of the company.
In this article, I will share seven ways for people to remember your business and ensure your efforts on social networks.
1 - Develop your relationships
Publications based on relationships establish social networks as a place where people can have conversations with your brand, rather than just doing marketing.
These types of publications are an opportunity build relationships by showing good will, humor and images. For example, share a full citation of humor, an interesting fact or a cool image. Or 3 simultaneously.
2 - Boost your credibility
As with the development of relations, publications on the credibility do not ask things directly to your hearing. Such information may not get a lot of retweets of I love and sharing, but it's good.
Instead of the commitment, publications that stimulate credibility have a different purpose: they aim to establish the brand as the leaders of a service or product in their geographical and professional communities.
Share corporate information and press releases, interviews and your appearances at events related to your industry.
3 - Invite the conversation
Publications that invite conversation have a clear and friendly request: "we're talking about. »
This is one of the simplest and most effective ways to open your platforms on social networks with two-way communication, which is a way to solidify your relationships on social networks.
Create publications that ask for your hearing their ideas, opinions or even advice.
4 - Share the content of your blog
Do not struggle to constantly find new content for social networks. Not only is it ok to republish and reshare the best content for your blog, but we encourage you to do.
It is completely acceptable to republish the content that you have already shared; especially as things tend to get lost in them constantly in the son of news that often change, and where there is always competition.
Republish and retweet articles that have had good results, and the content that you want to boost.
5 - Share the content of other
For brands, to have success on social networks, they must offer value to their audience. In other words, no one will lend you attention to the social social networks if you do nothing but advertising.
Be a continuous source of timely and relevant information in your area of expertise, whether or not the original source of shared information.
6 - Comment on news and events
Write publications that reflect what is happening in the world. This does not mean simply sharing the news at your hearing, although it is a path to follow. One effective tactic is to find ways to integrate the news with your brand.
Looking for things to publish that connects your brand to new and current events By cons, if there is no natural relationship, expect a new info to surf it.
7 - Make calls to action
In short, the publications of call to action s ask your audience to do something. This can be anything: to love an item, enter a contest, share a photo or make a purchase.
The objectives of a publication of call to action is to increase the commitment (like, retweet or share a photo) or improve your goals.
conclusion
Marketing on social networks is not to talk of selling and publishing random content. Companies should engage with their fans and followers using a number of different formats. Therefore, they will forge relationships will have a brand reputation and will expand their community over time.
What about you? What kinds of publications would you add to the list? What worked well for you on social networks? Tell me in the comments below!
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