Saturday, January 24, 2015
How To Create A Blog That Attracts Clients and Who Converts to Mass?
Congratulations, it's the same thing that other person wants with his wifi.
Now I do not mean that we must break the bank right away, but if I'm honest (and I still am!) Then you should know one thing:
A blog that is not money is a hobby, and a hobby not a business.
The truth is that many of us do not know what we do when we start line. Learn how to create a website, identify your ideal client and convert them into sales will be a process, and that's what I'll talk about here.
First things first. When you think of your website, are you proud of? If your url to share with friends and family makes you feel uncomfortable because it was the horrible air, then there are chances that your audience thinks the same.
Have you ever heard the theory that when you buy, if you stay on an item for 10 seconds or more, you're more likely to buy? Well, it's the same principle for websites, but you have much less time to convert - you have four seconds to be exact.
A lot can happen in four seconds, so you have to enjoy. If your visitors do not find what they want, then it surely will go elsewhere. So how do you hold their attention and how to keep them on your site? It all starts with creating a connection.
Every relationship revolves around the sense of a fundamental connection between two people. In this case, you must build the base between your website and your audience. One of the best ways to do this is to ask yourself what is the main purpose of your website.
Since your website is a platform to introduce yourself and present your products to the whole world know exactly what you intend to sell or achieve with your website will help you target the ideal audience.
The easiest way to convey that message is to create a lively home page, clear. Your home page is basically a landing page all visitors. This will be the first thing they will see, so tune in their attention for a few seconds.
Here are some tips to make sure to have a good home page:
Choose a design that is clear - the more your site is loaded, unless visitors want to stay.
When you ask your audience to make adherence to free mailing list (newsletter) or to a free download, create a simple call to action that goes straight to the point.
Nobody likes to lose, so simplify the navigation of your site. Have a clear menu at the top of your site so that visitors can easily find their way.
Sale of a product or service? Make it is clear on the home page. Otherwise visitors will go elsewhere.
Provide an overview of what it is. I am not talking of a novel, but a clear paragraph about who you are, who you represent and what you are offering.
Now, to really begin to convert your audience, you have to check these five steps on your task list.
1 - Determine what you sell
What pleases you most about earning money? Whether it's a product or service, you want to have this particular product on your home page.
Many people make the mistake of offering several different services on their home page, and it puts confuse the visitor. For example, if you really wanted to sell corporate coaching, but you offer coaching to design and corporate coaching on your home page, how would they know which product to choose?
In addition, because both appear to be identical, why would you offer something that you're not thoroughly? Instead, take this option: simply are promoting a service on your home page.
2 - Everything must be clear
Some people do not know what to do when it comes to web design. If this happened to you to browse a site that looks full of widgets, images, links, etc., then you know how it can be unattractive and distracting to the eye.
Too many distractions confuse and discourage your visitor become a buyer. So here's what you should do:
Remove any external links on your home page that take them out of your site
Choose social networking widgets that allow them to "Liker" your content without leaving your site
Avoid the text-catching the eye or the image that their attention away from the product you want them to buy
3 - Facilitate the mode of buying and selling
You can have convinced to buy, but if you make the complicated purchase, it is a way to lose a sale.
The easiest way to rectify this is to have the "buy now" on your landing page; and be sure to make them feel safe shopping at home.
To do this, make sure to use a method of secure payment option like Paypal (or Payplug). Also, a money back guarantee always helps to reassure the buyer.
4 - Make sure you have a landing page that works
I have no doubt that if you were able to follow the first three steps, you will have created a landing page that "dislocated". Now that it's here, it's time to find out if it converts. And that is where the Analytics come in.
Create a free account on Google Analytics, and add the tracking code on your website. Every week, go to the table of analytical edge and watching:
How many monthly unique users visit your site
Where do they come from, that is to say, the traffic source
Your average bounce rate - how long they remain before leaving your site
What exactly are the pages your visitors are most likely to leave when they are on your website
You do not have to be a geek to read the data. For example, if the traffic is mainly mobile, make sure when you use a web-optimized theme for laptops.
On the other hand, if your visitors are very little time on your product sales page, it's time to think again design.
With these four strategies, there is no doubt that you can turn your website into a slot machine that converts mass.
Now tell me; what is the biggest change you have to do on your website after reading these steps? Share your thoughts and progress in the comment section.
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